The French Connection

17/03/ 2015, 10:14 pm HOMECORE, Menswear 3

A new wave of French invasion is coming to town and it involves art, design, music and fashion. This coalition of French talents is organized under the label of Israël Abou and will launch its new (temporary) space in Neve Tzedek on Thursday evening (19.3).

static1.squarespace.comFor two weeks the label will expose its artists with a unique program of art installations, design exhibitions and special performances. Special focus will be given to the introduction of HOMECORE, a Parisian menswear brand, making its first steps in Israel.

Artist Gregory Abou, the initiator of this project, has chosen to present HOMECORE’s Spring/Summer 2015 collection during the event. Designer Alexandre Guarneri, who is behind this Parisian casual wear brand, is expected to join the cultural invasion and to conduct unique styling sessions during March 26th to 28th.

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For more details about dates, location and content:

Blue Boy

4/03/ 2015, 12:02 pm H&M, Tamar Karaven 4

Blue is the true color of Tel Aviv, the sky, the sea and this blueish denim story by local photographer and stylist Tamar Karavan, featuring hottest actor around Michael Aloni.
All clothes by H&M.
Have a blue day!

Hair and makeup: Dan Michaeli

photographer assistant: Assaf for DNA Studio

Styling assistant: Tamar Choen Ben Gal

Bassan City

1/03/ 2015, 7:57 am Ariel Bassan 3

Ariel Bassan is a new menswear designer in town, a graduate of Parsons New School for Design (and Holon Institute of Technology) Bassan takes his design’s inspiration from modernist architecture and minimalism aesthetics.

Ariel_Bassan_Campaign_7-2xcvAriel_Bassan_Lookbook_Detail_DSC5890His new collection features clean cut and elongated silhouettes with original designed prints and great attention to details.

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The collection is available online as well as in Bassan’s home studio in 5b De-Haz street. Clients are welcome to schedule an appointment or to attend an open studio event, scheduled for election day March 17. Vote well and shop local!


Photographed by Guy Katz
Hair by Yonatan Yaeish
Makeup by Ela Ran
Model Rani for Yuli

TYP – All Of It But Me

24/02/ 2015, 8:55 am Guy Sagy, The Young Professionals 2

Each time Tel Avivian electro-pop duo ‪The Young Professionals is launching a new video it is always a celebration of artistic expression, comprises of great music, smart-edgy fashion and uncompromising style.
The duo, Johnny Goldstein and Ivri Lider, is gathering around each production a local super-group of talents, led by creative director Guy Sagy.
Their new video “All Of It But Me” is yet another mind-blowing aesthetic universe, bringing Sagy’s conceptual skills to a new stunning records (and check the credit list below to see the creative team involved).

3a 5a6a8a 1 7ast 14astd 10ast
2aDirector – Guy Sagy
Production Company – Paradiso Filmmakers
Producer – Ariel Pridan
Executive Producer – Ran Harush
Kine Producer – Ziporen Hazum
DOP – Roman Lintzky
Gaffer – Lior Perry
Grip – Golan Kviat
Set Design – Shlomi Sheliger
Editor – Ornit Levy
Stylists – Reuven Cohen & Mazal Hason
Make up Artist – Natasha Denona
Hair Stylist – Liraz Agam
Post Production – Post Office
Choreographer – Avihai Chahm
Pole Dancer – Neta Li Levy
Drummer – Nitzan Goldberg
Male Models – BERNATpm
Female Models – Elinor Shahar Personal Management

Into The Woods

21/02/ 2015, 9:11 pm Design, Vintage 1
Vintage furniture2

Specializing in mid-century design the Vintage Furniture store in Jaffa flee market is a home for both local and international design treasures. The owner’s passion for Danish design has led creative director Yael Katorza to produce a special catalog, fusing together a mix of local and Scandinavian aesthetics.

Vintage furniture1Mediterranean pine woods in the background of Danish vintage furniture, taxidermy flushed by the Israeli sunlight and a green cabin in the woods with a theatrical set in its background.

Vintage furniture2Vintage furniture3Vintage furniture4Vintage furniture5
Vintage furniture7Vintage furniture8
Vintage furniture9Concept & production: Yael Katorza
Photography: Dudy Dayan
Models: Jonathan Grinberg, Aner Gelem
Photographer assistant: Oz barak

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