Omtura’s New Craft

18/05/ 2015, 7:29 pm Accessories, bags, Omtura 4

Beautiful darkness rules the world of OMTURA, an artisan handbags brand led by Tel Avivian designer Anton Edelshtein. OMTURA continues its evolution this coming Spring-Summer 2016 season by adding strong feminine touch to its collection. These shapes add a new dimension to the existing rough-minimalistic aesthetic of OMTURA’s recognized style.

OMTURA-SS16-CAMP-2For this season’s campaign Edelshtein searched for a model that embodies the brand – a real, powerful woman that is true to herself, with an interesting personality and life story.
The model he chose, Yam Matoki, fit all of these criteria and inspired him with her authenticity, intelligence and personal strength despite her physical disabilities. The campaign is an extension of the collection, another angle of OMTURA’s aesthetic.


Photography: Marina Moshkovich Chris
Models: Yam Matoki, Nir Kain
Assistant: Nadav Kain

Labour of Love

30/04/ 2015, 9:14 pm Israeli Fashion, Tali Kushnir 11

Tali Kushnir is a central junction for the Tel Aviv fashion scene. She is a passionate collector who owns a remarkable fashion archive (with rare pieces from the iconic Maskit and other brands), she owned the legendary vintage shop “The Underground” (closed in 2012) and until recently she was a personal assistant to prolific Israeli designer Dorin Frankfurt, who became her mentor.
Combining her experience and passion Kushnir has devoted the recent year to create her own path in the fashion industry. Her debut collection “Blue Collar” is influenced by workwear silhouettes from various periods in history. The collection is unisex and will not change every season. The idea is to create wearable cloths that can fit all year, every season. The first capsule collection will be joined, throughout the year, with more complementing pieces.

In addition the collection is a result of an in-depth cultural research into two artistic styles: social realism and socialist realism (both have resemblance to each other in style but utterly different in ideology). You can see samples of Kushnir’s inspiration board in the tumblr account dedicated to the collection and feel the artistic influence in the photos of the collection, taken by Berlin based photographer Izabela Mac Van.

mac_van_kushnir_07 mac_van_kushnir_13 mac_van_kushnir_14  mac_van_kushnir_16 mac_van_kushnir_17 mac_van_kushnir_21
Photographer: Izabela Mac Van
Make up: Ayelet Shimoni
Models: Shiri Goren, Yoav Hirsch

Good luck T.K!


The French Connection

17/03/ 2015, 10:14 pm HOMECORE, Menswear 3

A new wave of French invasion is coming to town and it involves art, design, music and fashion. This coalition of French talents is organized under the label of Israël Abou and will launch its new (temporary) space in Neve Tzedek on Thursday evening (19.3).

static1.squarespace.comFor two weeks the label will expose its artists with a unique program of art installations, design exhibitions and special performances. Special focus will be given to the introduction of HOMECORE, a Parisian menswear brand, making its first steps in Israel.

Artist Gregory Abou, the initiator of this project, has chosen to present HOMECORE’s Spring/Summer 2015 collection during the event. Designer Alexandre Guarneri, who is behind this Parisian casual wear brand, is expected to join the cultural invasion and to conduct unique styling sessions during March 26th to 28th.

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For more details about dates, location and content:

Blue Boy

4/03/ 2015, 12:02 pm H&M, Tamar Karaven 4

Blue is the true color of Tel Aviv, the sky, the sea and this blueish denim story by local photographer and stylist Tamar Karavan, featuring hottest actor around Michael Aloni.
All clothes by H&M.
Have a blue day!

Hair and makeup: Dan Michaeli

photographer assistant: Assaf for DNA Studio

Styling assistant: Tamar Choen Ben Gal

Bassan City

1/03/ 2015, 7:57 am Ariel Bassan 3

Ariel Bassan is a new menswear designer in town, a graduate of Parsons New School for Design (and Holon Institute of Technology) Bassan takes his design’s inspiration from modernist architecture and minimalism aesthetics.

Ariel_Bassan_Campaign_7-2xcvAriel_Bassan_Lookbook_Detail_DSC5890His new collection features clean cut and elongated silhouettes with original designed prints and great attention to details.

Ariel_Bassan_Lookbook_L7A8516xo2 Ariel_Bassan_Lookbook_L7A8508xoAriel_Bassan_Lookbook_L7A8396x5Ariel_Bassan_Lookbook_L7A8426x43Ariel_Bassan_Lookbook_L7A8482x3
The collection is available online as well as in Bassan’s home studio in 5b De-Haz street. Clients are welcome to schedule an appointment or to attend an open studio event, scheduled for election day March 17. Vote well and shop local!


Photographed by Guy Katz
Hair by Yonatan Yaeish
Makeup by Ela Ran
Model Rani for Yuli

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