Style TYP

by Eyal de Leeuw | 04.12.12

Men‫’‬s style in Tel Aviv is experiencing a renaissance in recent years and it becomes apparent not only on the streets but also through the various fields of culture.

TYP is one of the best dressed bands in Tel Aiv’s music industry. The electro pop band, made up of producer Johnny Goldstein and singer/songwriter/producer Ivri Lider, signed a deal this year with Polydor Records (part of Universal Music Group) which intends to introduce them to a worldwide audience.

The new TYP clip ‘Be With You Tonight’ pays homage to one of The Garçonnière’s favorite art-film, Alain Resnais’ hypnotic ‘Last Year at Marienbad‘ and features the “fire on ice” collection by French designer Jean-Charles de Castelbajac.

If those cultural references are not enough the single contains a sample from Joe Dassin’s “Et si tu n’existais pas“, taken from the famed francophone New York singer/songwriter’s 1975 album, ‘Le costume blanc’.

Director: Guy Sagy
Styling: Reuven Cohen
Photos: Ronen Akerman
TYP Art direction: Ro-e Shani


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