True Vintageby Eyal de Leeuw | 12.02.13
Roots group is an Israeli foundation that supports elderly people and aims to bring comfort to those who are less fortunate. In order to promote awareness and raise money the foundation has created “ROOTS” a project which collects unneeded cloths from the elderly and after fixing, cleaning, ironing and photographing – they are being sold online.
A great team of creatives has been gathered to create this project and all the income from selling those true vintage cloths will help to improve the life of elderly people in need and will remind us that fashion can be both cool and significant.
Photographer: Ido Lavi
Styling: Sivan Levi, Adir Sharon
Hair & makeup: Omer Asaf