Back to the 90’sby Eyal de Leeuw | 22.02.13
The Garconniere recalls the days when Opening Ceremony, the cool mega store, was a little-big store on Howard street, known to few as the Mecca for cool brands and designers. Since the day Carol Lim and Humberto Leon founded the place in 2002 it has become a multi brand, collaborating with brands like Rodarte, Topshop, Pendleton, and Maison Martin Margiela, and has become known for its projects with creatives like Spike Jonze, Terence Koh, and Chloë Sevigny.
Till they open a new branch in Tel Aviv (one day, when peace comes), their new collection with Adidas Originals will be available at adidas Originals Shenkin store and boutique Not For Sale in Tel Aviv in March 2013.
The collection, their second with Adidas, is inspired by the prints and bright colorways of the 1990s and includes bike shorts, track jackets, swim trunks and jumpsuits. The men’s range brings back the ’90s with stripe shirting, patchwork knits and details such as mesh lining and trim. You can expect cool sporty look in items like bike shorts, slim track jackets and hoodies with panels of nylon and sweatshirt materials.
The shoes in the collection emphasize textures and materials: cheetah-print neoprene linings, high-top unisex style and a tennis-focused (Tennis! The Garconniere’s favorite sport) reworking of the iconic Crazy 8 basketball sneaker.
The Garconniere, who saw the GYM in the 90’s (it was a Yoga class, and after getting the year subscription, he never showed there his face again), rediscovered the sporty look lately, and one of his favorites pieces is his sweatpants that he wears all the time (that includes sleeping with it and getting straight out of the house). Adidas Originals and Opening Ceremony collection is exactly what he needs.