Fashion Follows Functionby Eyal de Leeuw | 10.03.13
Fashion, function and heritage come together in a new beautiful collection, H&M for Brick Lane Bikes, inspired by the famous east London shop for cycling aficionados. The garments combine functionality (water repellent and breathable material, ventilation holes under the sleeves and taped seams, back pocket and straps).
The collection is full of beautiful items like quilted shirts, colour stripes, Henleys in either cotton or Merino wool, chinos and shorts. Materials used throughout the collection include organic cotton, recycled polyester and recycled wool, making the collection as sustainable as it is functional, and fashionable.