Hed Over Heels

by Eyal de Leeuw | 10.09.14

New men’s fashion designer is in town, his name is Hed Mayner and he is here to introduce you to your new wardrobe.

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After graduating Jerusalem’s Betzalel academy and IFM in Paris Mayner is back in Tel Aviv with a new kind of elegance.
In a conversation with The Garçonnière Mayner points out stages of his life as reference to his style. The craft-surrounding childhood he had in Amoka valley, in the north of Israel gave him the love for creation. The move to Jerusalem introduced him to new perspectives on men’s clothing and different languages of tailoring. Paris is romantically remembered with the easy access to 80’s original fashion magazines and their influence on his work.

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The collections itself mixes classical men’s attire with notes on Israeli society –  from references to Hasidic dress code elements to army (infamous) dubon raincoats, from deconstructed trench coat to oversize bomber jackets. This intelligent collection is large (30 items) and varied and it is here to help you complete your wardrobe.

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PHOTOGRAPHY – CECILE BORTOLETTI
STYLE – SAMUEL DRIRA
ART DIRECTION – SYBILLE WALTER
CASTING – KAREN PFRUNDER
MODELS – DOUGLAS NEITZKE AND FLORENTIN GLEMAREC (ELITE)
MAKEUP – MEGUMI ZLATOFF
HAIR – ASAMI MAEDA

Studio Hed Mayner 054-4778386

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