This is a Man’s Man’s Hatby Eyal de Leeuw | 08.11.14
It is always refreshing to meet a new designer who creates fashion in high level and traditional techniques while not forgetting the men’s needs. Meet designer Yael Cohen, a graduate of the Design & Art in HIT, who blends in her work design, art & fashion. Her interest in millinery has brought her to create Justine Studio where all hats are hand crafted in the old art of traditional hat making.
Can you describe your design process?
My design process starts with a focus on shape where I try to break out from known constraints and iconic shapes i.e. fedora hats, visor caps & wool hats. I then add in various raw materials I work with – felts in combination with knitted wool or leather, cotton printed with my designs.
From the current collection Yael highlights the smart Grace Rain Hat – a water resistant hat that can be crumpled into a bag. This rain hat is made from Taybek (a lightweight hybrid material combining textile and paper) printed with a knit-like matt grey design.
What is it about men’s fashion that make you keep making hats for us?
I find the territory of men’s millinery fashion very challenging due to two main reasons: first – low supply of men’s hats globally as milliners prefers women’s hat fashion that has a much larger demand and has more design options. Second – from a design outlook men’s hats are traditional & old fashioned.