Omtura’s New Craft

by Eyal de Leeuw | 18.05.15

Beautiful darkness rules the world of OMTURA, an artisan handbags brand led by Tel Avivian designer Anton Edelshtein. OMTURA continues its evolution this coming Spring-Summer 2016 season by adding strong feminine touch to its collection. These shapes add a new dimension to the existing rough-minimalistic aesthetic of OMTURA’s recognized style.

OMTURA-SS16-CAMP-2For this season’s campaign Edelshtein searched for a model that embodies the brand – a real, powerful woman that is true to herself, with an interesting personality and life story.
The model he chose, Yam Matoki, fit all of these criteria and inspired him with her authenticity, intelligence and personal strength despite her physical disabilities. The campaign is an extension of the collection, another angle of OMTURA’s aesthetic.


Photography: Marina Moshkovich Chris
Models: Yam Matoki, Nir Kain
Assistant: Nadav Kain


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