A Playground of Inspirationby Eyal de Leeuw | 13.08.15
In the chaotic urban life of Tel Aviv, Craft & Bloom is an oasis of creativity and aesthetics. Located a few steps from the beach, in the exact hyphen between Tel Aviv and Jaffa, Craft & Bloom offer a unique gallery space, a lively and succulent cactus garden and a workspace for the community of makers, builders, artists and designers.
I sat down to chat with one of C&B founders, Emma Hacohen, to find out more about this new creative community.
When did you establish C&B and why?
Craft & Bloom started at the begining of 2015 in order to combine and share our favorite things and thoughts. A workshop, a gallery and a garden – we are a 450 sq meter playground of inspiration and creativity, as well as a showroom to our own furniture line that infuses principles of local production, adaptive design and the use of beautiful raw materials.
Our workspace is open to makers – designers and artists, professionals and hobbyists – and is a place where we celebrate community by hosting a variety of DIY workshops and events.
What makes C&B unique in the market of shared work-spaces and makers communities?
Craft & Bloom converges opposites. Things that seemingly do not go together live in harmony and advance each other. Our furniture design teams work side-by-side ingénue crafters, our mid ranged furniture line shares a gallery space with more low-tech local crafters, and our succulents and cacti live in elegant pieces of furniture and green walls as opposed to their usual pots.
What’s your vision for the community?
Our goal is to create a momentum for makers to hone their craft in an inspirational environment while facilitating our community to experience, exchange and explore, all the time growing our own line of furniture and household goods. We envision a world where making is synonymous with self-enrichment and both are respected and valued for its artistic, cultural, environmental and economic merits. We want to provide a new multi faced consumer experience, one that is more suitable for today’s generation.
Photos by Sarale Gur-Lavy