Fashion

The Pitti Olympics

by Eyal de Leeuw | 21.01.16

20unnamed

The world of menswear celebrated last week the 89th edition of Pitti Immagine Uomo, with continuous fascinating tensions between the traditional and the current, the Italian market vs. the rest of the world and between genuine style to peacock-masters. At the gates of the Fortezza da Basso (where the fair takes place) a total of 36,000 visitors passed through in 4 days and with more than 1,000 brands showing – you can definitely call it the Olympics of men’s fashion.

9unnamed

Next to fashion business there was a lot of media attention, where every visitor is both a broadcaster and a potential star in a film: surreal-ridicule or sartorial-fantasy, you can choose the genre and the character in the film you are in.

3unnamed

10unnamed

19unnamed

Here are a few highlights and brands presented at the event:

Losers was a great discovery and a Japanese sneakers brand worth following.

7unnamed

A smart and humorous emerging Scottish brand CATS BROTHERS

17unnamed

Shoes in conflict,  a project by Drogheria Crivellini

6unnamed

And a great cufflinks collection by Samuel Gassmann

samuel

The Korean designer Juun. J. was this year’s guest designer, showing a rich collection – both in the expensive materials, and in details and impact. Such a strong collection one has to take-in more than once, like a good exhibition you return to after the opening. A more careful look proved J’s craftsmanship and his unique take on sartorial traditions and rules.

21unnamed More images can be found on StyleZeitgeist Magazine.

Best show in this week was without any doubt the Adidas Original by White Mountaineering. Presenting a smart athleisure collection with sharpened geometric patterns and an unforgettable neon theater above.

25unnamed

26unnamed

27unnamed

That’s it for now, till next Pitti, and I leave you with  some photos of your humble Telavivian representative, caught on camera of Asaf from Tel Aviv Street Vibe (wearing Joseph Haver glasses)

munnamed

xcunnamed

tags:

the latest

HN-KJ1
Design

In Search of Lost Time

by Eyal de Leeuw Read more
שבוע-העיצוב-ירושלים-2107-יום-שישי-צילום-דור-קדמי-60
Design

The Fashion Island

by Eyal de Leeuw Read more
isad2
Music

Isadora’s Fire

by Eyal de Leeuw Read more

write a comment

*

Designed by Natasha Boguslavsky |
development by tipoos