The Pitti Olympicsby Eyal de Leeuw | 21.01.16
The world of menswear celebrated last week the 89th edition of Pitti Immagine Uomo, with continuous fascinating tensions between the traditional and the current, the Italian market vs. the rest of the world and between genuine style to peacock-masters. At the gates of the Fortezza da Basso (where the fair takes place) a total of 36,000 visitors passed through in 4 days and with more than 1,000 brands showing – you can definitely call it the Olympics of men’s fashion.
Next to fashion business there was a lot of media attention, where every visitor is both a broadcaster and a potential star in a film: surreal-ridicule or sartorial-fantasy, you can choose the genre and the character in the film you are in.
Here are a few highlights and brands presented at the event:
Losers was a great discovery and a Japanese sneakers brand worth following.
A smart and humorous emerging Scottish brand CATS BROTHERS
Shoes in conflict, a project by Drogheria Crivellini
And a great cufflinks collection by Samuel Gassmann
The Korean designer Juun. J. was this year’s guest designer, showing a rich collection – both in the expensive materials, and in details and impact. Such a strong collection one has to take-in more than once, like a good exhibition you return to after the opening. A more careful look proved J’s craftsmanship and his unique take on sartorial traditions and rules.
More images can be found on StyleZeitgeist Magazine.
Best show in this week was without any doubt the Adidas Original by White Mountaineering. Presenting a smart athleisure collection with sharpened geometric patterns and an unforgettable neon theater above.