The Story Tellersby Eyal de Leeuw | 06.04.16
A new destination in town is about to change everything we ever knew about the shopping experience in Tel Aviv – offering a new way for Tel Avivians to consume fashion & design.
After 15 years since its establishment and 2 years of thorough research 911fashion (the mother company) is now opening a new kind of story store. Story is located in an old German winery space, at the renewed Sarona district.
The new flagship store is a contemporary retail temple of 700 sqm. presenting more than seventy fashion and lifestyle brands. The shop, designed by architect Dan Troim, offers clothes, shoes, accessories, cosmetics, furniture, gadgets – a 360 degree approach to our obsession with quality lifestyle.
Photo credit: Amit Gosher
Story Sarona, 27 David Elazer St.
Sun-Thu 10:00-21:30, Fri 9:00-15:00, Sat 11:00-22:00.