Ahoy Capitan

by Eyal de Leeuw | 14.03.17

Tel Aviv is not only famous for its culinary, high tech or nightlife scenes but also for its picturesque summers and glorious beaches. That’s why three young entrepreneurs from Tel Aviv have decided to take their knowledge and love for summer, sun & swimwear to establish a new eCommerce swimwear business called El Capitan.

Telavivan talked to the Yaron Katsiri, one of the three founders about the mens swimwear market and the global vision.

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Hey Yaron, will you tell us a bit about the company?

El Capitan was founded in 2016 after me and my two partners, Tal and Omer, identified a lack of supply in the Men swimwear market—especially for young Israelis who has passion for fashion and the beach. So we decided to take up the challenge and build a brand that would meet the needs of high quality, eye catching and bold swim trunks for young Tel Avivian men.

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What is your vision for the brand?

Our goal is to create an international brand that could be attractive to people around the globe who consume men swimwear and this way of thinking is reflected in our marketing strategies and website; which give you the feeling of beginning an adventure on an endless summer.

Our vision was to make you feel special with El Capitan, so that’s why we came up with the slogan “Don’t blend in. STAND OUT!”

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Can you tell us more about the design process?

The designs are made by our fantastic French designers who live and breathe the Tel Aviv vibe, and they are a crucial part of El Capitan. The designs draw inspiration from the most exotic beaches on earth, the hottest parties and the most memorable scenes. All the swimwear are hand drawn print designs and are created on a super quick dry material in the best fabric quality.

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How do you plan to conquer the swimwear world with El Capitan?

Our first brand film (see below) was made with the great Australian social media influencers called The Neverland Boys who are our presenters for the coming summer. In addition, we offer convenient worldwide delivery. As for delivery time, in Israel it is 2-3 working days, and abroad it is 5-10 working days. We offer free size exchange in case the swimwear doesn’t fit, so there is nothing to worry about.

Thanks Yaron, see you at the beach soon!

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