Holyland Civiliansby Eyal de Leeuw | 19.03.17
One of the highlights of the local Tel Aviv Fashion Week is always the upcoming designers show, and this year it was a new brand, Holyland Civilians, that captivated local and international audiences with a cool, smart and politically charged collection.
The streetwear brand was established by fashion designers Anat Meshulam and Dor Chen, both Shenkar graduates who worked for many years developing high-end fashion products for international companies abroad.
“In a society obsessed with speed and change”, the designers tell Telavivian, “Holyland will be the place of peace. Our garments are the bridge between day and night, between dreams and wakefulness, between prayer and love. While everyone works for their bread and butter, Holyland serves milk and honey”.
When asked about the political and religious context of fashion the designers emphasize that “Holyland Civilians is a multicultural brand—it looks at Judaism, Christianity and Islam with the same admiration. It looks for the holy beauty existing in each one of these religions, in its symbols and ceremonies, and puts it into a new everyday wardrobe. It looks at local tendencies and places them in a global context, creating a collection that speaks in more than one language”.
From stitching to prints and washes, through the labels and packaging, all garments are produced in the highest quality, with the utmost attention to details. All woven garments are produced in Israel, in a factory near Jerusalem, and all jersey garments are produced in a high quality factory in Turkey.
Holyland Civilians inspiring debut collection is smart, desirable and effortless and Telavivian can’t wait to see what’s next on their agenda.
To give you more of the Holyland spirit—the duo collaborated with photographer Dudi Hasson to shoot their first campaign. Amen for that!