The Fashion Islandby Eyal de Leeuw | 12.06.17
There are few crucial dates in the local cultural calendar where the Tel Avivian creative community flocks to Jerusalem. One of them is is the Jerusalem Design Week (June 8th-6th), led by artistic director Anat Safran and chief curator Tal Erez, who asked the local and international design community to react to the theme of Design Islands.
Tel Aviv’s playful avant-garde label, Muslin Brothers, created the Island of Fashion especially for Jerusalem Design Week—an installation of a huge wardrobe holding about 100 different versions of the same jacket—some of which are serve as uniforms for the participants of design week, and some which can be adapted for visitors.
The jacket in spotlight is an M65 military coat that was used by the United States Army during the Vietnam war, this same coat was later donated to the IDF. In recent decades, this style coat represented radical groups, while today it is a commercial product that can be found in every fast fashion chain. The coat’s variations, created by Muslin Brothers, are given to the visitors randomly and for a limited time, making visitors a part of the installation.
The installation tells the story of a jacket in various colors, fabrics and narratives. The Muslin Brothers have invited a bunch of their creative friends—such as writer and former stylist Maayan Goldamn, designer Shay Nifusi, artist Omer Sheizaf, photographer Asaf Einy and stylist Shay Lee Nissim—to join them in a special on-site performance.
More program details on the Jerusalem Design Week website.
Jerusalem Design Week was made possible with the support of: the Jerusalem Development Authority and in cooperation with the Jerusalem Ministry of Affairs & Heritage and Jerusalem Municipality.
Photos by Dor Karmi and Yuval Saar.